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From plumbing to modelling
Published:  07 June, 2011

A plumber has reached the final stage of Screwfix's national competition to find a real tradesman to star in its latest workwear catalogue.

Bird, whose business is Bird's Plumbing, said he was delighted to have made the final. "I think if you turn up to a job dressed in smart workwear and are polite, then your customer is automatically going to feel more confident in your work.

John Mewett, marketing director for Screwfix, said: "At Screwfix we meet hundreds of tradesmen every day in our trade counters and we understand that presenting the right image is crucial for securing work and doing the job to the highest standard while staying safe.

"Feedback from our trade panel has suggested that our customers want to see real men in our workwear catalogues, not models.

"Kev and all the finalists demonstrated a real awareness of the importance of professional work wear and it's certainly no easy task to pick the winner."

The winner will be announced in the next few weeks.