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Air conditioning sales rise sharply
Published:  11 May, 2012

Climate Center has reported a 30% growth in air conditioning sales, despite the overall market remaining largely flat.

Climate Center has reported a 30% growth in air conditioning sales this year, despite the overall market remaining largely flat.

This, the company said, reflects strong perrformance by the three main brands Climate Center sells - Daikin, Toshiba and Fujitsu.

Ian Carroll, who heads up air conditioning sales at Climate Center, said: “It is a very strong performance and, pleasingly, significantly ahead of the market. 

“It reflects the strength and popularity of our new air conditioning offering. The addition of Toshiba last year contributed significant growth and unlocked pent-up demand for the company’s products in the market.”

Sales of Daikin equipment have also continued to rise at Climate Center, with both premium brands outstripping the market trend by a significant margin.

“Our suppliers have supported us to the hilt in terms of training and brand back-up," said Carroll. "For example, Toshiba has a dedicated Climate Center support manager on the ground, and both Daikin and Fujitsu are active supporting our sales teams and branches across the country - which makes a huge difference to the knowledge base available to the network.”

Growth in sales of Daikin splits has been fuelled by the success of the recently-introduced Siesta range, value-engineered to deliver Daikin brand quality at a highly competitive price point.

Sales of Fujitsu equipment were helped by recent launches such as its new J2 mini VRF series and 8-way multi split system. The company, which has a re-energised focus on distribution, will also be launching a new three-pipe heat recovery VRF system later this year.

Climate Center’s air conditioning stock can be delivered overnight to most parts of the UK and via the company’s 48 branches, usually at no additional cost.