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New partnership for Ideal Bathrooms
Published:  01 June, 2015

Ideal Bathrooms are excited to announce that April Products is joining their extensive brand portfolio. As one of the leading enclosure brands, sold exclusively through distribution, April products are now partnering with the leading national distributor. Ideal Bathrooms will be stocking the full range of April Products shower enclosures and trays for next day delivery – now that’s Ideal!

“We are very excited to have secured the national distributorship for April Products.” says Commercial Director Danielle Lillis “This is a big initiative for us as it is the first new brand partner we have added for some years. They are an excellent addition to, and a perfect fit with, our product portfolio having a range of products to complement our existing bathroom brands in a sector we have targeted for growth.”

Following a strategic review of their distribution needs, April Products chose Ideal Bathrooms as the distributor best suited to achieving their growth plans.

“We are delighted to be teaming up with Ideal Bathrooms” comments April Products Sales Director Richard Martin “Ideal Bathrooms will be the perfect partner in achieving our exciting plans for growth. They share our principles of quality and dynamism. Their strategy of distributing leading brands through retail channels supports our exclusive distributor policy and they, like us, are committed to high quality service.”

Ideal Bathrooms have now taken stock of all products within the April range, representing a quarter million pounds of stockholding across 190 SKU’s.

April Products’ heritage in the bathroom market spans over 100 years during which time they have established an excellent reputation for manufacturing quality products in the UK.

“Ideal Bathrooms and ourselves are excellent partners, being committed to quality products, keen prices, excellent service and offering the April bathroom brand to all corners of the country” adds Richard Martin. “We are impressed with their capability to promote and grow our brand.”

The range of April shower enclosures and trays will feature in the next edition of Ideal Bathrooms’ famous Yellow Price Guide due out in July. In the meantime, a product brochure and price list is being issued to all Ideal Bathrooms’ existing customers and is available for new customers wishing to add a key showering brand to their customer offering – now that’s Ideal!