The Electrical Safety Council has rebranded as Electrical Safety First, following 18 months of research and consultation to determine how the public, industry, government and other stakeholders, viewed the organisation.

The charity chose the new name to highlight the importance of electrical safety for everyone - consumers, trade and government.

It’s accompanied by a new visual identity, using clear, attractive images that will appeal to a wide audience. 

“Although we have run highly successful media campaigns, we found people were still unclear about what we are and what we do,” explained Phil Buckle, director general of Electrical Safety First.

“Some believed we were a trade association, while others thought we were a part of government. It was evident we needed an image which really mirrored our purpose and activities as a consumer charity - that we are here to protect people by providing advice and information and by campaigning for improvements to electrical safety.”

Mr Buckle concluded: “To fulfil our core objective – to protect people from the dangers of electricity – the public needs to know who we are and how we can help. I believe our new name and image help to do that, by reflecting our role as a consumer champion and ensuring that the charity is fit for purpose in 21st century.”