Bristan has stepped up to the sporting challenge this summer by launching an online parody video showcasing the industry's first World Tap Fitting Championships.

As Britain mourns the loss of 24/7 sporting fever, Bristan is filling the gap with a one-of-a kind, industry-first competition. The company has tapped into the summer of sport by creating an online parody video showcasing the World Tap Fitting Championships.

Designed to bring a smile to plumbers’ faces by parodying typical sporting events, the video uses light-hearted comedy to demonstrate just how simple it is to fit a Bristan Easyfit tap, which incorporates unique patented technology for quick and easy installation. Bristan has made it easy for plumbers to share the humour – and the benefits of the product – as the video can easily be passed onto friends and colleagues.

Bristan’s Easyfit technology puts plumbers well ahead of the pack. The Bristan World Tap Fitting Championships video offers a step-by-step look at the installation process as three plumbers race against the clock to fit the taps. The plumber using Bristan’s Easyfit is the clear winner, as the base is fitted first and is secured from the top using an Allen key, meaning the installer only needs to get underneath the sink to connect the water via the flexible tails included.

Easyfit from Bristan allows tiling and sealing to be completed more easily and prevents any accidental damage to the tap body during the finishing stages of a bathroom installation. The tap body can be fitted in seconds at a later stage.

The video can be viewed on the website here, and is also available on Bristan’s YouTube channel.